ABEL is at Indigo
(AH-BEL) AND THE VITA ODOR COLLECTION OF 100% NATURAL EAU DE PARFUMS
NEW IN: 100% NATURAL PARFUM EXTRAITS:
HIGHLY CONCENTRATED AND RICH IN THERAPEUTIC-GRADE ESSENTIAL OILS, THIS ALCOHOL-FREE FORMAT IS SILKY SMOOTH ON THE SKIN. IN A TRAVEL-FRIENDLY 7ML BOTTLE, DAB ON PULSE POINTS FOR A RESTORATIVE SCENT RITUAL IN YOUR DAY.
One of the most wonderful things about being human is seeking and finding pleasure. However, too often this pleasure comes at the expense of someone, or something.
Enter Frances Shoemack, an Amsterdam based former winemaker, on a mission to blend the pleasurable world of perfumery with the conscious simplicity of nature.
To create the very best natural perfumes in the world, Frances needed the right ally. In 2012, she joined forces with Sao Paolo based master perfumer Isaac Sinclair and Abel was born.
Five years on and with a growing team and fan base, they bring the world a selection of natural unisex perfumes that are modern, chic and long lasting.
Meet Frances Shoemack
In 2011 Shoemack and her husband moved from New Zealand to Amsterdam looking for a new challenge. It was here that the idea for Abel was born. “I was frustrated I couldn’t find a natural perfume I loved. I was already living a holistic lifestyle, and knew my passion for niche perfume was at odds with my love of clean beauty products and food.” With a suspicion that she couldn’t be the only one seeking a natural perfume that was modern, chic and long lasting, Shoemack set about the journey to create one.
Frances explains, "The addition of natural isolates to our formulas, means access to ingredients previously unavailable in a natural perfumers’ palette.
Synthetic musk is used in 99% of perfume for its role as a fixativeand ability to enhance the overall fragrance, but is also widely acknowledged as a toxin to humans and the environment. Being able to source a natural musk alternative (isolated from the ambrette seed) is a game-changer for us."