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Abel (ah-bel) and the Vita Odor collection of 100% natural Eau de Parfums at Indigo!
One of the most wonderful things about being human is seeking and finding pleasure. However too often, this pleasure comes at the expense of someone, or something.
Enter Frances Shoemack, an Amsterdam based former winemaker, on a mission to blend the pleasurable world of perfumery with the conscious simplicity of nature.
To create the very best natural perfumes in the world, Frances needed the right ally. In 2012, she joined forces with Sao Paolo based master perfumer Isaac Sinclair and Abel was born.
Five years on and with a growing team and fan base, they bring the world a selection of natural unisex perfumes that are modern, chic and long lasting.
Meet Frances Shoemack
In 2011 Shoemack and her husband moved from New Zealand to Amsterdam looking for a new challenge. It was here that the idea for Abel was born. “I was frustrated I couldn’t find a natural perfume I loved. I was already living a holistic lifestyle, and knew my passion for niche perfume was at odds with my love of clean beauty products and food.” With a suspicion that she couldn’t be the only one seeking a natural perfume that was modern, chic and long lasting, Shoemack set about the journey to create one.
Frances explains, "The addition of natural isolates to our formulas, means access to ingredients previously unavailable in a natural perfumers’ palette.
Synthetic musk is used in 99% of perfume for its role as a fixativeand ability to enhance the overall fragrance. But is also widely acknowledged as a toxin to humans and the environment. Being able to source a natural musk alternative (isolated from the ambrette seed) is a game-changer for us."
Meet Isaac Sinclair
Raised in Auckland, New Zealand, Sinclair was under the spell of fragrance from an early age. A childhood curiosity led him to part time work at fine fragrance counter of Auckland’s top department store. When Sinclair heard fragrance expert Michael Edwards was travelling to New Zealand, he found a way to pass a message to him asking for advice on how to become a perfumer. Edwards advice was simple and presented in person when he sought out Sinclair: get yourself to Grasse and from there the industry conference in Paris.
Three months later, Sinclair tapped Edwards on the shoulder. An astounded and impressed Edwards became Sinclair’s mentor, sponsoring his study at the prestigious Universita dell’Immagine (School of the Five Senses) in Milan. From there, Sinclair trained alongside world-renowned perfumer Maurice Roucel.
20 years in and Sinclair is based in Sao Paulo (the world’s largest perfume market), making a name for himself as one of the finest young noses and the only, from the entire Australasia region.